Case StudyFintech / Mobile App

Nova Trade

A beginner-friendly crypto trading platform — designed to make digital asset investing simple, safe, and educational.

RoleUI/UX Designer
Timeline3 Months
PlatformsiOS & Android
FocusOnboarding & Simplicity
Nova Trade Hero App Screen
The Challenge

Crypto is locked behind complexity.

Most crypto platforms today are overloaded with complex charts, jargon, and advanced tools. While this caters to professionals, it alienates beginners who feel overwhelmed placing their first trade, struggle to understand risks, and abandon apps quickly during onboarding.

Dual-Mode Experience

Designed separate flows for investors and active traders, reducing complexity for beginners while enabling advanced trading workflows for experienced users.

Real-Time Portfolio Monitoring

Built a live portfolio tracking experience with allocation insights, active positions, and continuous P&L visibility for better decision-making in volatile markets.

Visual Identity

Dark. Calm. Focused.

Colors

Primary Navy Blue
#1A2847
Accent Blue
#4E7BFF
Dark Gray
#1E1F24
Gray
#A0A5B9

Typography

Headings

Sora

Body & Data

Inter

Sora is used for headings to give a modern, geometric feel that builds trust. Inter is used for all body text and numerical data because of its high legibility on small screens.

Final Designs
Splash Screen

Splash Screen

Login Screen

Login Screen

Invest Dashboard

Invest Dashboard

Trade Dashboard

Trade Dashboard

Portfolio Screen

Portfolio Screen

Trade Screen

Trade Screen

Allocation Screen

Allocation Screen

P&L Graph

P&L Graph